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Cost-effective
PR and Marketing Solutions
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Charlie Laidlaw
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David Gray PR was formed in March 2002 by former journalist Charlie
Laidlaw, who has been a PR professional for some twenty
years in both London and Edinburgh. In London, he was on
the board of Burson-Marsteller, one of the world’s
largest communications groups and, on returning to Edinburgh,
was appointed the Scottish director of Citigate Scotland,
growing the firm to become one of Scotland’s Top 5
agencies within three years.
He
also set up, and was chief executive of, Scottish &
Westminster Communications, which was then Scotland’s
first specialist public affairs
agency. He
formed David Gray PR having been, for five years, a senior
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official and Head of Media and PR at the Scottish Rugby
Union.
As such, he was the first PR professional in northern hemisphere
rugby.
David
Gray PR is a full-service agency which has broken the
traditional PR agency mould, providing only a principal-led
service. In other words, no account managers or account
executives – only experienced and senior people
at director level. To provide such a service, where appropriate,
the agency works in partnership with other principal-led
firms to provide specialist design, new media or public
affairs advice and support.
David Gray PR is all about understanding its clients’
commercial or other objectives and delivering promotional
solutions that work – effectively and cost-effectively
and anywhere in the UK or further afield. We don’t
offer PR for its own sake and believe that investment
in sensible PR should be an investment in corporate success.
Your success is therefore our business, an ethos central
to creating business partnerships that get results.
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