The Commodity of Information
A Charlie Laidlaw blog on the MI5 and its relation to modern day PR - July 2013
Old and new in the PR landscape
We all know that public relations is about reputation – the result of what you do, what you say and, more importantly in this digital age, what other say about you.
Corporate & commercial culture
You can’t see or touch it. But it’s there, an essential and invisible part of every company or organisation, and a potent force in marketing and commercial strategy.
Corporate culture has become increasingly important in recent years and, despite being intangible, it can affect employee performance and organisational success.
Corporate ethics and business advant
Companies are in business to make money and increase market share. To achieve that requires competitive advantage and a positive reputation in the market.
That’s not easy to achieve, particularly for SMEs competing against larger companies - not least to create a corporate culture that empowers employees to make it all happen.
Audiences, Orwell & corporate messag
Audiences, Orwell & corporate messages
Back when dinosaurs roamed the earth, PR was pretty simple: you wrote something that you thought potential customers might like to read and sent it out to as many media outlets as possible.
What has changed in the intervening years is our ability, driven by digital technologies, to better understand the audiences we are selling to and, using both traditional and social media, better interact with them.
The search for MH370
The search for MH370 continues, with possible debris spotted in the water, but with factual information either patchy or non-existent.
It has become the Marie Celeste of the 21st century – a modern mystery of horrific proportions, with 239 passengers and crew onboard, and played out in real-time across the world’s media.
King Boabdil, the 15th century king of Grenada, didn’t much like the news that a city had fallen to his enemies. So he had the messenger killed.
It wasn’t the first time that the bearer of bad news had got the blame, or the last. The origins of the phrase, killing the messenger, goes back to Sophocles and Plutarch.
Nowadays, we’re a bit more civilised and make clear distinctions between the message and the messenger, although we’d all prefer to be the bringer of glad tidings.