Audiences, Orwell & corporate messag

Audiences, Orwell & corporate messages Back when dinosaurs roamed the earth, PR was pretty simple: you wrote something that you thought potential customers might like to read and sent it out to as many media outlets as possible. What has changed in the intervening years is our ability, driven by digital technologies, to better understand the audiences we are selling to and, using both traditional and social media, better interact with them.

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